If you`re not willing to offer equity – or just don`t want to – increasing the debt may be the right way to go. Many entrepreneurs are naturally hesitant to give up their company`s capital, and a simple increase in debt has the attractive advantage of being able to retain ownership and control of your business. You know what you are doing: since convertible bond increases are by nature a little more open than debt or equity, it is doubly important that you can provide clear reasons for this decision and a clear expectation as to how things will offload, both for yourself and for investors. Small business financing includes both debt financing and equity financing. There are several ways to get both types of financing for your business. Some business owners accept bank loans, use credit cards or use credit from family and friends. It is a form of small business financing called debt financing. Other companies turn to organizations or individuals that specialize in financing startups or growing companies. This is called equity financing.

As with equity, there are a handful of scenarios where debt is the most useful option for financing your business. Deferred compensation is not a type of investment because beneficiaries do not receive ownership of deferred compensation. You can acquire ownership through one of the other types of agreements; It was however interesting to note that many employees who are first agree to get bonuses or higher wages later for the job they are now in. In their minds, this is an investment in the future of the company and they will be entitled to this future compensation if the company grows. There are several situations where raising capital is the most useful or the only real option for a business. Example: Savingz 4 Dayz, a mobile app that reminds you that if your coupons expire soon, is still in development, but about to be completed. The creators hope to raise $500,000 to complete the development and make some important extensions for their employees. They opted for a convertible debt structure, offering 5% interest and a 25% discount on the company`s equity next year. Fundraising takes time: no matter how prepared you are, it can easily take 3-6 months to find the right investor, and this does not count the time needed to complete the final legal documents that provide the money. So if you and your company are going through a time crisis, stock raising may not be the best way.

Royalty financing or revenue-based financing is a contribution to the future sales of a product. Licensing financing is different from angel investors and venture capitalists because sales must be made before authorization. If you think your company`s valuation will soon soar – but not early enough to wait and proceed later with a direct capital increase – the offer of convertible bonds has the advantage of providing you with the necessary funds now, while you can protect the value of your equity later. Equity tends to follow companies and sectors that have massive growth potential and exponential paydays. Your local coffeeshop concept can really do well, but it doesn`t have the potential to become Google, so you probably won`t attract many equity investors. On the other hand, if you want to build the next Starbucks chain, and you have a vision and a plan that support this type of growth, chances are that investors will be very interested in taking their train on the way to the IPO. While growing your business from your kitchen or spare room may not seem as attractive as the one it did with investors already in your lineup, most investors will expect you to start it before investing.